Let’s talk about the whole concept of the hustle.
Man, does that word ever rub me the wrong way. The kind of working culture that hustle has come to represent and encourage is an exhausting, counter-intuitive, soul-sucking way to live. I’m all for hard work, don’t get me wrong – but what I’m not here for is turning every single interaction, relationship, interest, and activity into some sort of promotion or business venture.
The whole idea of constantly hustling is especially poisonous for those of us who work in a creative capacity or cultivate a personal brand, whether for social validation, aesthetic expression, or out of professional necessity. Being a creator is already an emotionally vulnerable and challenging way to live. The things we create are little shards of our soul that we’re brave enough to send out into the world. We want them to do well.
It’s the most human thing ever for us to want to make a good impression on others. That’s just instinct. But you are not on this earth to live your life for social media. Your life should not be an externally beautiful but essentially empty thing, carefully crafted for the consumption of others.